Phanto-Popups™

The Phanto-Popup is a new type of 3D experience which combines anaglyph (red/cyan 3D glasses viewing) with a pop-up format. 

Stereoscopic (3D) images work by displaying two slightly different images, one for each eye, simulating binocular vision, which is a depth cue that helps us make spatial sense of the three-dimensional world.

Anaglyph images separate the left and right views by color, most often using a red filter for the lett view and a cyan filter for the right view.

Phantograms are a special class of 3D images, in which the image is elongated and displayed horizontally, creating the illusion that the subject is standing up on a horizontal plane.

Phanto-Popups™ combine a conventional (upright) 3D image with a (horizontal) phantogram, so that the subject appears to be standing up against a 3D background scene,

They can be bought as an individual view or as a set of 6.  

Photos of Perry by Alice Jones

© 2022 Perry Hoberman

Below is a technical explanation but the effect is hard to describe without seeing the actual product. 

The Phanto-Popup is an extension of the phantogram that removes some of the limitations of this fascinating and effective 3D imaging format. A phantogram is a stereoscopic image that is displayed horizontally, usually an anaglyph, viewed from above at about a 45 degree angle.  The image is distorted anamorphically, such that when viewed from the correct position, the anamorphic distortion is canceled out by the foreshortening resulting from the viewing position. By adding a vertical plane to a phantogram, the requirement that the subject be below the viewer’s line of sight is removed and a background is added, allowing for a far wider choice of subjects. 

Perry Hoberman has been the recipient of many awards and honors, including fellowships from the Rockefeller and Guggenheim Foundations, the National Endowment for the Arts, and the New York Foundation for the Arts, as well as prizes from Prix Ars Electronica (Linz) and the ICC Biennial (Tokyo). Hoberman has taught and lectured widely, with appointments at the San Francisco Art Institute, the Cooper Union, the School of Visual Arts, and the USC School of Cinematic Arts. He is also a member of the LA3D Club.